A pile of fly-tipped rubbish dumped outside Barnsley Town Hall has kicked off an innovative campaign to tackle the problem across the borough.
The publicity stunt was created by the council’s communications and marketing team to highlight the problem of illegal, unlicensed small businesses offering low or no-cost disposal services and then dumping the material.
The ’Everybody Think’ campaign has been designed to encourage residents to think about how they dispose of rubbish and unwanted items, and to always ask to see the waste carrier’s licence if using a third party to collect waste.
It is addressing excuses given by fly-tippers such as access and opening times to the borough’s household waste recycling centres (HWRCs) and the cost of using the council’s own large item collection service.
The annual cost of cleaning up around 4,000 incidents of fly-tipping to Barnsley Council is well over £250,000.
The council says its reasonably high recycling rate of 54% demonstrates that most residents make good use of the waste and recycling services available.
Roy Miller, cabinet spokesperson for place, said: “Fly-tipping is something that people feel very angry about because it’s spoiling our beautiful borough.
“If people are going to pay someone to collect their rubbish, especially someone who is advertising their services on social media, it’s really important that they ask to see their waste carrier’s licence or they could be prosecuted and fined up to £50,000 if it’s fly-tipped.”