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Events mark Recycle Week 2018

Activities have been taking place the length and breadth of the country this week to mark Recycle Week 2018, with companies and local authorities involved.

The week is sponsored by WRAP using the slogan ‘Recycling. We do. Because it matters’, with an emphasis on plastics.

WRAP launched billboard advertising and a digital media drive, and the campaign has drawn support from waste management companies and local authorities.

RE3 launched an app called re3cyclopedia to help residents of Bracknell Forest, Reading and Wokingham boroughs to recycle more and to do so correctly.

The app created by the three councils helps residents understand the rules of recycling and is free to download.

Coca-Cola Great Britain issued research showing what it described as a disconnect between people’s motivations and actions in home recycling.

It found that 77% of consumers find their homes the easiest place to recycle. While 67% agreed that recycling should be an everyday norm for them, 59% wanted clearer recycling guidelines on packaging and 59% better information from their council regarding what can be recycled.

Coca-Cola has also launched an integrated marketing campaign to reward people for recycling their empty plastic drinks bottles.

Fresh food producer Cranswick said plastic collected during the week at its sites will be turned into new recyclable packaging, such as trays for fresh meat supplied to major supermarkets.

Its Plastics Pact has seen it remove 450 tonnes of plastic through dropping single-use items, removing shelf-ready plastic packaging and sourcing alternatives.

Other Recycle Week activities at Cranswick sites will include an incentivised internal deposit return scheme.

Nespresso has supported Recycling Week by highlighting the easy ways to recycle its aluminium coffee capsules.

West London Waste Authority held a drop-in event in Ealing to give advice to residents on recycling. The borough recycles about half its waste and is committed to a 60% household recycling rate by 2022.

Numerous other local authorities have held awareness events including Orkney Islands Council, which has focused on plastic bottles, with a drop-in event by its waste team at a Tesco supermarket, visits to schools and a digital media campaign.

Derry and Strabane Council used the week to launch a furniture restoration course at its Pennyburn Recycling Centre, in which people can find ways of reusing old materials.

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