Five retailers have signed up to WRAP’s European project to increase the rate at which textiles are recycled.
Launched in May, the European Clothing Action Plan (ECAP) is a €3.6m (£2.6m) exercise funded by the EU that aims to divert more than 90,000 tonnes a year of clothing waste from landfill and incineration by March 2019.
ECAP seeks to encourage the design and specification of products for longer life and closed loop production, encourage consumers to buy fewer clothes and wear them for longer.
Now Primark, Bobo Choses, OVS, Peak Performance and Star Sock have become the first companies to sign up to the scheme.
As participants, the brands and retailers will support each other in the development of a strategy to reduce their environmental impact, through the selection of more sustainable alternatives.
One of ECAP’s partners, non-for profit organisation Made-By, is seeking to sign up 50 European fashion brands and retailers during the course of the project.
WRAP’s head of products Sarah Clayton said: “As the first participants of ECAP, these organisations are championing sustainable clothing across Europe.
“The wheels are in motion but more can be done. We are looking to welcome and involve more brands, retailers, manufacturers, reuse and recycling organisations, charities and consumers in the plan to drive greater sustainability of clothing across Europe.”
Katharine Stewart, director of ethical trade at Primark, said: “We are committed to reducing the impact that we have on the environment, and as part of that commitment we have signed up to ECAP.”