The Local Authority Recycling Advisory Committee (Larac) has become a joint owner of On-Pack Recycling Label (OPRL), as industry and retailers push for “consistent and clear messages” on recycling.
It joins the Alliance for Beverage Cartons and plastics recycling association Recoup as owners along with the British Retail Consortium (BRC), which launched the arm’s length company in 2009.
OPRL currently involves more than 150 manufacturers and producers, charities and retailers in a standardised recycling labelling scheme. Around 500 brands use the marking.
Types of packaging can be stamped with OPRL’s ‘widely recycled’ mark when at least 75% of councils collect the material from the kerbside. Packaging is marked ‘not currently recycled’ if this figure is less than 20%.
WRAP “strongly encouraged” all brands and retailers to adopt OPRL labelling in its recent Consistency of Collections report.
Larac chair Andrew Bird said: “By getting a clear and consistent recyclability message to the consumer, both on-pack and in council communications to householders, we have the best chance of increasing volume and quality of councils’ recycling collections.
“We’ve started some joint working and I am sure much more is to come as we all seek to make the best use of shrinking budgets.”
OPRL chair Jane Bevis said her firm was “excited to bridge the public/private sector divide”.
“It is essential that customers hear consistent and clear messages, saving council tax costs and delivering significant environmental benefits against a background of public spending cuts. WRAP’s call to action on consistent communications, and endorsement of the OPRL scheme as the label all packaging in the UK should carry, has raised the bar.
“Working with our owners and other materials organisations, we will play a full part in delivering a more resource-efficient future. We continue to expand the range of services available to our members and local authorities.”
Larac chief executive Lee Marshall is already an OPRL board member in an individual capacity, and has led the company’s work to provide communications assets to local authorities.