Marks & Spencer has reduced the packaging for some of its best-selling snack products by reducing the bags’ pocket of air.
The supermarket’s ‘Project Thin Air’, from which more than 140 best-selling products have benefitted – including crisps and popcorn – is the latest move in its ethical and sustainability programme.
The contents of the snack packets have not diminished but, by reducing the air at the top of the bag, M&S has managed to reduce packaging of its popcorn range by 37%.
The company has also cut the amount of plastic in its salt and vinegar and ready salted crisps by 20% by using a thinner film.
According to M&S, the changes have led to 75 tonnes of packaging being saved each year – which equates to 152 fewer lorries on the road in 2017.
Last month the retailer introduced avocados with laser-printed barcodes.
M&S packaging expert Laura Fernandez said: “We’ve been working on this project for over a year and are really pleased with the results. M&S has led the way in packaging reduction, and this latest project has allowed us to dramatically reduce packaging across our snacks, with popcorn packaging down by 37% and hand-cooked crisps down by 20%.
”We very much see this as the start of a much bigger piece of work, and hope to bring equally impressive savings to other areas of the business too.”
- This article first appeared in MRW’s sister title Packaging News