Zero Waste Scotland (ZWS) has launched an initiative for businesses, local authorities and other organisations to help reduce the £50 million a year spent on litter and fly-tipping.
Organisations in the partnership are encouraged to develop Litter Prevention Action Plans with support from ZWS to change behaviour towards the 15,000 tonnes of litter discarded in Scotland each year.
Action suggestions include putting posters up in windows to discourage customers from littering, storing waste correctly, including litter prevention messages in staff inductions, and making sure any external areas of an organisation’s premises are cleared of litter.
Iain Gulland, Chief Executive, Zero Waste Scotland, said: “It is clear that litter picking and cleaning alone is not a long-term solution to Scotland’s litter issue. That’s why we need to work together to prevent litter at its source.
“We have had a fantastic response from organisations in Dundee that are passionate about protecting their communities and the environment, and I’m excited to replicate this success across the country.”
Dr Mairi Davies, climate change manager for Historic Environment Scotland, said: “We’re pleased to support this initiative. Keeping Scotland’s historic environment litter-free is a key priority for us so we can help to ensure that it remains somewhere that people can enjoy.
“Working together with partners like Zero Waste Scotland to promote this litter prevention message means we are one step closer to achieving this shared goal.”
Zero Waste Scotland is responsible for delivering the Scottish Government’s litter strategy, Towards a Litter-Free Scotland.