Campaign group Recoup has accused businesses and the Government of failing to support the ’Pledge 4 Plastics’ local authority communications initiative.
Recoup chief executive Stuart Foster said he was “amazed” at the lack of funding offered by the industry and Defra.
’Pledge 4 Plastics’ was launched in 2014 by Recoup, with backing from WRAP and Defra, in a bid to increase plastics recycling by householders. Under the scheme, Defra and businesses would omatch funding offered by local authorities.
At its launch, firms such as Coca-Cola Enterprises, Marks & Spencer and Unilever pledged £5,000.
But Recoup said that “just a couple” of companies were now offering their support, even though many councils say they have budgets available for the initiative.
Foster said: “I continue to be amazed by the lack of funding support from industry and the Government for the ’Pledge 4 Plastics’ initiative.
“Consumer engagement on plastics recycling has been a central pillar of Recoup’s work for almost 30 years, and is still a priority today, but we rely on the few to support a programme that benefits the many.
“It is crucial that ’Pledge 4 Plastics’ is supported as part of future extended producer responsibility funding pots, but that is years away and action is needed now.
“I would urge anyone with involvement in the plastic packaging supply chain to find a way to support ’Pledge 4 Plastics’ in 2018.”