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Retailer's buy-out of WEEE recycler to be 'game-changer'

ao telford 0305

Online electricals retailer AO is promising to significantly increase WEEE recycling capacity in the UK and to process one-fifth of used fridges in the country within a year following its takeover of The Recycling Group (TRG)

A joint venture, AO Recycling, has been launched and it is expected to recycle 700,000 fridges a year from a new TRG plant in Telford.

TRG’s former recycling plant at Knighton in Powys has been closed to make way for the AO Recycling operation.

The new site will also process other large WEEE items including washing machines, tumble driers and dishwashers, and refurbish appliances brought in from AO customers for resale. Packaging on new AO products will also be brought to the plant for recycling.

Anthony Sant, sales and marketing director at AO Recycling, called the acquisition a significant move into the recycling sector.

“As a retailer we are constantly looking for ways we can take on all aspects of the supply chain, whether it is sales or logistics. We want to build on TRG’s knowledge and expertise to change the way the UK recycles domestic appliances at their end of life.”

steve caunce ao

steve caunce ao

AO chief executive Steve Caunce, pictured, said: “AO and TRG have been a perfect match from the very beginning and together we’re excited to transform the way electrical appliances are recycled in the UK. The plant we have built in Telford will set new standards and take the industry to another level.

“In our first year we are aiming to recycle more than one fifth of the fridges thrown away annually. This has the potential to be a game-changer for the industry.”

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