Britain’s smallest local authority, Orkney Council, has signed up to the MetalMatters programme, one of nine to have launched campaigns this year.
Since MetalMatters was launched in 2012, one in five UK councils has chosen the scheme as a vehicle to deliver recycling messages to householders and increase the amount of metal packaging captured at kerbside.
Seven members joining in the past two months are Bristol, South Staffordshire, Calderdale, Castle Point, Cheshire West and Chester, West Dunbartonshire and Orkney.
In Orkney’s case, which has a population of 10,000, the recycling infrastructure relies heavily on bring banks as well as kerbside collections.
The MetalMatters campaign offered an opportunity to communicate directly with residents through two leaflet drops to every household. The campaign is being used by the council to inform residents that aerosols and foil containers have been added to its collection scheme.
Rick Hindley, executive director of MetalMatters’ programme manager Alupro, said: “We are particularly pleased to be working with Orkney: the programme has been deployed in both urban and rural areas and has proved successful in all settings, but this is the first time we have worked with such a small population.
“To date, every deployment has resulted in a positive impact on metal packaging capture rates, which clearly demonstrates that focusing on behaviour change will deliver significant increases in recycling rates.”