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Starring role for skid steer loaders

jcb alien

The latest in the Alien film franchise to hit UK cinemas includes skid steers loaders, telescopic handlers and excavators supplied by JCB.

A fleet of 20 machines were supplied to 20th Century Fox for Alien Covenant, directed and produced by Ridley Scott and starring Michael Fassbender and Katherine Waterston.

The vehicles, which appear in the film’s finale, were supplied with the help of an Australian dealer to the film set in Sydney. Six JCB generators were also provided.

JCB Worldwide marketing director Michael Plummer said: “This is the biggest product placement exercise in JCB’s history and involved more than £1m-worth of machines.

“Scott’s idea to wrap the machines in gold delivered a stunning result, and is certainly an eye-catching addition to a film which will be seen by millions of people around the world.”

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