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Wrap and waste partnership look to drive up recycling

2000 trafford household collections 3

Greater Manchester Waste Disposal Authority (GMWDA) and Wrap have teamed up with a goal to drive the region’s recycling rate to 60%.

Their partnership, Resource Greater Manchester (RGM), will establish a programme of work to achieve zero waste ambitions. 

Manchester City’s recycling rate is the lowest of the partners, at 33% in 2016. The region averages 44%, while Trafford (pictured) and Stockport are in excess of 60%. 

Localised information and support will be offered in a bid to achieve a more consistent approach to household collections. A regional version of Wrap’s recycling behaviours tracker will be used as will Recycle Now’s segmentation model, where households are given information and advice specifically suited to their individual needs.

This work will analyse and model waste and recycling data from across the nine district councils to determine and recommend the best way Greater Manchester can achieve its target of 60% recycling by 2025.

Peter Maddox, director of Wrap, said: “This is the second regional partnership Wrap has developed and follows the successful launch of Resource London with the London Waste and Recycling Board in 2015.

“By sharing our expertise, knowledge and relationships, we are confident that RGM can make a real impact on improving recycling rates and waste prevention across Greater Manchester.”

Nigel Murphy, GMWDA chair, said: “By working together we can drive recycling and efficiencies while continuing to maintain a high standard of service. We look forward to continuing this partnership for many years to come.”

The RGM will also look to minimise household waste through localised ‘Love Food Hate Waste’ and ’Love Your Clothes’ initiatives.

In February the GMWDA raised concerns about the price of its £3.8bn PFI deal with Viridor Laing amid frustration over the progress of repair works. It has since held a series of confidential meetings about the future of the partnership.

  • The GMWDA handles around 4% of England’s waste, providing recycling and waste disposal services in Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside and Trafford

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