WRAP Cymru has said that reuse of items currently discarded could be worth £1.4bn during the next 30 years and involve the sorting and use of 1.7 million tonnes of material.
Its report Preparing for Reuse: A Roadmap for a Paradigm Shift in Wales, funded by the Welsh Government, sets out how the country could move further towards a circular economy.
WRAP Cymru called for the creation of a reuse centre of excellence working across Welsh universities, the imposition of a national reuse target and a national reuse brand to promote goods.
The report also examined how current Welsh good practice could be followed more widely, with a focus on furniture, clothing and shoes, waste electrical and electronic equipment, paint and varnishes, wood, carpets and underlay.
Environment minister Hannah Blythyn said: “Reuse helps to reduce the strain on our valuable resources. My ambition is to create a more circular economy in Wales, making more of what we consume here and becoming a global centre of excellence for reuse.”