Discount retail chain Lidl is donating half a million pounds to Keep Britain Tidy (KBT) for a national education campaign.
Environmentalist and TV personality Chris Packham announced the news at an event in London, where he unveiled a specially commissioned series of his photography work highlighting the impact of litter on the natural world.
The money is some of the proceeds of the chain’s carrier bag charge, and Lidl’s bags will now also be rebranded to carry the KBT logo.
KBT’s Eco-Schools programme helps to educate students about the environment and how they can make a positive difference.
The charity’s chief executive Allison Ogden-Newton said: “We know that the majority of children and young people do care about their environment and don’t drop litter. The support of Lidl, through the donation of the proceeds from the single-use bag charge, will help us engage with those young people and create a generation who not only care about their environment but are also equipped to do something to help.”
Lidl UK’s chief executive Ronny Gottschlich said: “We take our environmental responsibility as a grocery retailer very seriously. Despite having always charged for our carrier bags, we acknowledge that there is a lot of work still to be done in achieving our long-term vision of helping to protect the country’s stunning natural heritage.”
The campaign will use Packham’s photography (above) to inspire students to create their own images as part of a national photography competition due to be launched shortly.
Packham said: “People who litter are unwittingly helping to kill and injure the wildlife we all love. As a naturalist, I’m only too aware of mankind’s impact on the natural world and litter is one very visible example of this. Not only is it unsightly but it seriously affects wild animals both on land and in our oceans.”