A pilot campaign to fight litter in rural areas is being launched in the Forest of Dean and will feature a ‘litter shop’ to highlight the problem.
The ‘Love your Forest’ project has been designed by Hubbub, an innovative charity specialising in prompting behaviour change which most recently tackled cigarette and chewing gum litter in central London.
Every year, 250 tonnes of rubbish is removed from the Forest of Dean. Hubbub is working with Lucozade Ribena Suntory, which has a manufacturing plant in Coleford, community groups, local businesses and Forest of Dean District Council.
A highlight of the campaign is a litter shop in Coleford featuring rubbish and materials discarded in and around the forest, such as the 33-year-old crisp packets below.
Two artists, Lou McCurdy and Chloe Hanks, aim to raise awareness of the longevity of litter and consumer habits using humour and irreverence.
McCurdy said: “The shop in the Forest of Dean is our first rural location which has given us an amazing opportunity to visualise the environmental and social challenges of plastic litter and the throwaway culture.”
An activity that will run alongside the litter shop is ‘communitrees’, by which faces will be attached to trees in the forest with the objective of deterring litter louts. The faces will be created by local children as part of a competition.
The idea originated from the ’10,000 eyes’ campaign in Rotterdam, Natherlands, which involved eyes being painted in public places and on buildings with the message that ‘someone is always watching’.
Trewin Restorick, chief executive of Hubbub, said: “During the next six months, we will be testing new ways to persuade people not to drop litter. Launching the litter shop will raise local awareness and is the launch of a range of community-based campaigns that will create a cleaner forest.”
plastics 33 year old crisp package