Nestlé UK & Ireland has created 100% recyclable Easter egg packaging.
The confectionary manufacturer has replaced non-recyclable rigid plastic in its mug eggs for this year’s range.
The 48 tonnes of plastic used to secure mugs in the Yorkie, Munchies and Kit Kat eggs have been replaced with cardboard and a compostable film.
Nestlé Confectionery UK & Ireland managing director David Rennie: “Nestlé carefully considers the environmental impact of packaging as an integral part of its product design.
“Since the early 1990s, we have been reducing the amount of packaging we use through our global source reduction programme – eliminating unnecessary packaging and reducing weight while ensuring product quality.”
Wrap director of design and waste prevention Richard Swannell said: “Wrap welcomes Nestlé’s commitment to optimise Easter egg packaging while also increasing its recyclability.
“It is packaging innovation like this that helps consumers minimise and recycle their waste effectively.”
Nestle’s Quality Street was the first chocolate assortment brand to use compostable wrappers.