Biffa has started the new year with a revamped website which the company says will generate additional leads from SMEs and deliver a better experience for customers.
The new-look website follows research by Biffa on understanding existing and potential customer requirements.
New features include CustomerZone, where existing customers can view and manage their accounts online, order and track services, make payments and file documentation for legal compliance.
Other new features include a live chat function, which connects web visitors with a Biffa representative in realtime, and a responsive design to fit all screen sizes.
Jodie Claridge, digital marketing manager, said the website reflected Biffa as a business and demonstrated the range of expert services on offer.
“We have made a substantial investment into understanding what our customers look for in a waste management provider, and the services and information they want to be able to access easily online. They told us they want a service that’s local, reliable, easy to deal with and great value.
“These values are prominently featured on our website along with an array of contemporary real-life, waste-inspired photography set against our iconic red brand colour that our customers are so familiar with.”