Marks & Spencer (M&S) is to sell its first piece of clothing made from recycled textiles next week, as part of its “shwopping” campaign.
The limited edition women’s coat is made from wool from items donated by customers in the high street chain’s stores or at charity retailer Oxfam.
M&S says it is the first piece of clothing on the high street made from old or unwanted clothing donated by customers. It will cost £89, which is half the price it would be if it had been made from virgin wool, according to the retailer.
The coat will go on sale in selected stores across UK from 10 October.
Clothes collected as part of M&S’ shwopping campaign which are not suitable for resale are shipped to Italy, reduced to fibre form, cleaned and made into new fabric before being sold on to M&S clothing suppliers.
The company said it hoped the coat would encourage more customers to donate items so that the retailer could make more recycled clothing.
M&S is asking the public to give an old unwanted item of clothing back every time they buy something new. More than a million items have been donated at M&S stores across the UK since the campaign started in April, with everything re-sold in Oxfam, re-used or recycled.