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Viridor boss goes undercover for TV documentary

The chief executive of waste management company Viridor is due to go undercover as part of a new Channel 4 documentary series, Undercover Boss.

The show will see Colin Drummond go incognito at Viridor sites across the UK posing an unemployed worker looking for a job in the waste sector.

Viridor is featured in one of the six episodes of the new series, due to air this summer, and in the show Drummond learns about the effects his decisions as chief executive have on Viridor workers. He also gets some valuable insights into where improvements can be made to the business.

Speaking about his time on the show, Colin Drummond said: “This experience has been a real eye opener for me both professionally and personally. It’s exposed me to some of the things we do really well. Some of the things that we need to work on, and given me a full, rounded view of how the company works on a day to day basis.

“It was hard work, but was also very gratifying to be welcomed and helped by my colleagues on site and especially to hear some of their great ideas as to how we can make our sites and services even better. Hopefully their enthusiasm, dedication and straight talking style will come across in the programme.”

Drummond’s appearance on the Channel 4 show follows an appearance by Larry O’Donnell chief operating officer of Waste Management Inc on the US version of Undercover Boss back in February.

The other UK companies featured in the Channel 4 series, apart from Viridor, are Best Western Hotels, the Jockey Club, Tower Hamlets Council, Harry Ramsden’s restaurants and Crown Relocations.

The episode featuring Viridor will appear on Channel 4 on Thursday 12 August at 9pm and the series begins on 15 July.

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