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NRAs 2014: Resource Management Business of the Year (Large)

Winner: William Tracey

William Tracey Group, which operates in Scotland and the north-east of England, has been working with businesses to control their waste management costs and save money, while also reducing its carbon footprint by 15% by 2015.

The company actively supported Scottish businesses to prepare for the Zero Waste (Scotland) Regulations, which came into effect on the 1 January 2014, through investing in its people, fleet and back-of-house technology.

“This is a company that is doing very well across a range of waste activities and responding to regulatory demands in Scotland. It has taken a holistic approach with clear evidence of customer satisfaction.”

The Judges

In order to do this, it ran a countdown campaign, backed by commitment from senior management. Group managing director Michael Tracey, who sits on the board of Scotland’s 2020 Climate Group, signed a pledge to adopt the Waste (Scotland) Regulati ons 2012 six months early.

The company offered clients free zero waste seminars to educate them on the upcoming changes and their responsibilities, and wrote to them explaining the changes. Its customer service team was trained to handle questions on compliance and duty of care, and the company made use of educational resources such as posters, signage and labelled RCVs.

Tracey also worked with customers to set waste and recycling goals, and put together a small booklet summarising the key changes and what these meant for businesses.

It invested in vehicles and technology, including the latest eco-friendly engines, to better manage its materials back-of-house. This included buying split-bodied vehicles, able to transport segregated materials collected at the same ti me, and working with supplier Terberg to develop four dedicated vehicles which have been wrapped in campaign branding.

To help customers with limited space, the company commissioned the design of bespoke bins, supplied as one unit but with two compartments, to allow for both mixed recycling and glass to be collected. It also invested in state-of-the-art in-cab technology, able to monitor vehicles and collections, to improve efficiencies in routing.

The business reinvests its profits in technology, innovation and acquisitions, and has grown its presence geographically from five to 10 sites. Results for 2013 showed a profit of £6.3m.

The Finalists:

  • Biffa
  • Reconomy
  • Vaillant Group


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