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Phone recycling firm rebrands

Mobile phone recycling company ShP said it has rebranded to better reflect its developing business focus.

Lancashire-based ShP (Second hand Phones) was established in 2001 as a mobile phone recycling facility and has now significantly expanded to treating 1.2 million assets a year.

Now known as ICT Reverse, it specialises in PCs, laptops and other data-bearing WEEE, and its clients include the police, NHS trusts and councils.

Managing director Craig Smith (pictured) said: “We have been planning the rebrand for some time and it coincides with a period of strong growth in our business.

”With the increased focus on reverse logistics for all data-bearing assets, we felt that our brand needed updating to better communicate our extensive service offering.

”We have always tried to be innovative with marketing and the evolution of our brand underpins this.”

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