A leading brand of recycled paper is being relaunched by a UK merchant, a year after the brand’s original owner stopped trading.
Denmaur Independent Papers, which is based in Sittingbourne, Kent, has bought the Revive brand from the administrators of PaperlinX.
The company is relaunching Revive 100 Media, 100% recycled text papers for the magazine and brochure market, in silk, matt and gloss. All Revive types are carbon offset.
Denmaur’s existing recycled range has the Amadeus brand, and marketing director Peter Sommerville said the two products were identical, being manufactured by the same paper mills and to the same specification.
“Revive has been the best known recycled paper brand to date but, with the economy hitting the buffers during the noughties, many organisations focused more on economic survival than environmental concerns and emissions. So demand for recycled graphic papers, particularly those at the high end of the market, have lost ground to cheaper virgin fibre-based papers,” Sommerville said.
“With sustainability now moving up government organisations’ and businesses’ agendas, Denmaur Independent Papers is proud to have the opportunity of relaunching the Revive range with an enhanced and broader offering.
“We firmly believe that the paper industry provides a highly compelling sustainability story from virgin-based products through to recycled graphic paper and packaging products, and will continue to do so.”
Denmaur had an annual turnover of nearly £105m in 2014 from its branches at Alderley Edge, Bristol, Bardon, Leeds, St Albans and Sittingbourne.
- The next two issues of MRW will be printed on Revive as a trial ahead of possible use for our special RWM issue in September.