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NRAs 2017: Retail/Service Sector Recycler of the Year, sponsored by RWM

WINNER: Go 4 Greener – Regent Arcade

Go 4 Greener started its project with Regent Arcade in Cheltenham in May 2016, with the arcade setting an objective to increase its recycling rate by 10 percentage points in the first year and a further five percentage points by the end of the second year.

rwm 2017 logo

rwm 2017 logo

The shopping centre has invested in a new compactor to reduce collections and a colour-coded bin system with clear signage to encourage recycling. Go 4 Greener worked with Regent Arcade to send memos to occupiers, visit every retailer and deliver handouts detailing waste streams and outlining what can and cannot be recycled.

go 4 greener

go 4 greener

On-site training with staff and occupiers alike has been completed, and this has seen the recycling figures increase dramatically and costs reduce.

JUDGES’ COMMENT: “Managers have moved the tenants with them to a zero waste ethos through training, engagement, equipment provision and performance feedback. This is a business evolving over time to produce a well thought through and managed result.”


A clear bag policy has been introduced, so that retailers’ progress can be monitored and support given to those that need extra training to improve their recycling. Regent Arcade has a dedicated waste operative who sorts the waste and captures recycling that has fallen into the wrong waste streams. The employee reports retailers that are not performing so they can be targeted accordingly. In addition, the operative works closely with cleaners and security, and all staff are motivated to make the initiative a success.

The change to clear bags has allowed for the compactor to be changed from general waste to dry mixed recycling, and for 1,100-litre bins to be introduced for general waste.

The centre is now evaluating the use of weighing facilities with a view to recharging occupiers for waste accordingly, so that retailers are more accountable and the service charge is fairer.

Currently cardboard, dry mixed recycling, food and glass are recycled and the centre would like to start baling plastics. It is also considering the use of food digesters. Future plans include looking into closed loop recycling and further training. The centre was aiming to achieve an 85% recycling rate by this summer.


  • ACM Environmental with Palmer and Harvey
  • Cambridge Leisure Park, Land Securities and Cawleys Waste Management
  • Canary Wharf Management
  • Chantry Centre
  • Drayton Manor Park
  • Freshney Place Shopping Centre
  • Go 4 Greener – Friars Walk and Kingsway Shopping Centre
  • Go 4 Greener – Old Market, Hereford
  • Property Support Services, RSMD and PaperRound
  • Savills – Kings Place
  • Stratford Shopping Centre

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