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Spotlight on Brazil

Last year RWM successfully launched its first exhibition in Brazil. MRW finds out how it was received and what plans are afoot for RWM Brazil 2014

According to organisers i2i Events, last year’s RWM Brazil exhibition pulled in a healthy 2,200 visitors, making it the largest gathering of its type in the country to date.

The exhibition was attended by 70 companies from 16 countries, and was run in partnership with ABRELPE, the Brazilian waste management association, and alongside the association’s International Conference on Solid Waste Management which was attended by 290 people.

Carlos Silva Filho, chief executive of ABRELPE, said: “The event was surprisingly positive – the diversity and professionalism of the exhibitors and the great quality of visitors who came focused to generate business. We exceeded our expectation and surpassed the mark of $ 1 billion (£600m) in business in two days.”

What makes Brazil an attractive market?

  • Brazil is the 5th largest country in the world with the 7th largest world economy, still in high growth
  • Legislation is in place to drive change in waste management
  • The country generates nearly 20 million tonnes of domestic solid waste a year, of which only 5% is treated
  • It has 5,562 municipalities (local authorities) looking for waste management solutions

Exhibition highlights included the high level of talks and the products and technologies featured in the exhibition, as well as the participation of the largest companies and authorities, such as São Paulo Services municipal secretary Simon Peter Chiovetti, congressman Arnaldo Jardim, former minister of the environmentalist, José Sarney Filho, São Paulo environment secretary Bruno Covas, and former Defra minister Richard Benyon.

Jesus Gomes, director of i2i Events, says: “We brought together the key leaders, consultants, professionals and industry experts in solid waste in an event that cemented the most relevant concepts to the effective management of waste.”

He added that the high satisfaction level of the participants was confirmed in the high level of space reserved for this year’s event, with about 75% of the total area of the 2014 exhibition already reserved.

Feedback from the 2013 event revealed that recycling and reprocessing and energy from waste (EfW) were the two key areas of greatest interest. The organisers particularly noted the opportunities in EfW because there is potential to capture methane for energy from the country closing its open air landfill sites.

With new laws in place that mean open dumps in municipalities must close and waste must be pre-treated before going to landfill by the end of the year, RWM 2014 is positioning itself as the event to bring together those in Brazil looking for solutions with those that can provide them.

About RWM Brazil 2014

RWM Brazil 2014 is due to run from 9-10 September 2014. It will again be organized by i2i in partnership with ABRELPE, and will be held in parallel with the International Solid Waste Association’s World Congress on Solid Waste and the annual Global Forum on Solid Waste Management,  sponsored by the International Partnership for Expanding Waste Management Services for Local Authorities (IPLA) - a program maintained by the United Nations Commission on Sustainable Development.

The show will have six zones:

  • Handling, logistics and trans-shipment
  • Machinery and equipment
  • Professional services
  • Reprocessors and recyclers
  • Energy from waste
  • Final destination

For more see www.rwmbrasil.com.br

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