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Touch packaging to get product information

Specialist packaging supplier Chesapeake will be demonstrating Touch Transfer Technology or 3T, and how it can be applied to a range of packaging at the Packaging Innovations exhibition at Birmingham’s NEC on 26-27 February.

The technology allows packaging, and therefore brands, to interact directly with smart devices.

Carol Hammond, head of research and development at Chesapeake, said: “I plan to take visitors on a trip into the near future where we will interact with packaging in a very different way to now. It will talk to us, provide us with information on its storage, send reminders and tell us when it is the best time to use the product. The drivers for developing unique consumer experiences are very strong and, in most cases, the technology to deliver these changes is already here or just around the corner.”

Chesapeake will apply printed conductive tracks to a product’s packaging which is then accessed by the consumer using a bespoke phone app. It will allow consumers to use touch-screen devices, such as smartphones or tablets, with the packaging to gain access to customised information, simulations or even augmented reality with the pack potentially containing several activation codes. The person activates the technology through touch completing the circuit which requires no additional battery or other power source.

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