Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Touch packaging to get product information

Specialist packaging supplier Chesapeake will be demonstrating Touch Transfer Technology or 3T, and how it can be applied to a range of packaging at the Packaging Innovations exhibition at Birmingham’s NEC on 26-27 February.

The technology allows packaging, and therefore brands, to interact directly with smart devices.

Carol Hammond, head of research and development at Chesapeake, said: “I plan to take visitors on a trip into the near future where we will interact with packaging in a very different way to now. It will talk to us, provide us with information on its storage, send reminders and tell us when it is the best time to use the product. The drivers for developing unique consumer experiences are very strong and, in most cases, the technology to deliver these changes is already here or just around the corner.”

Chesapeake will apply printed conductive tracks to a product’s packaging which is then accessed by the consumer using a bespoke phone app. It will allow consumers to use touch-screen devices, such as smartphones or tablets, with the packaging to gain access to customised information, simulations or even augmented reality with the pack potentially containing several activation codes. The person activates the technology through touch completing the circuit which requires no additional battery or other power source.

www.chesapeakecorp.com

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.