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Tomra product rebranding

Sensor-based sorting system manufacturer Tomra Sorting Recycling is renaming its product portfolio as the business completes its rebranding process.

Formerly known as TiTech, the business started to rebrand in February 2012 to align with its parent company, Norway-based Tomra Systems.

The final step in the rebranding process is to remove ‘TiTech’ from the names of its sorting systems. For example, TiTech Autosort will become Autosort.

The manufacturer will retain the product family names: Autosort, Combisense, Finder and X-tract. The rebranding is expected to be complete by the end of the year.

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